Editors’ Picks

Lamar’s Q1 2024 revenue up 5.7%, to $498.2 million

Three Month Results: Net revenue was $498.2 million; Net income was $78.5 million; Adjusted EBITDA was $211.9 million; BATON ROUGE, La., May 02, 2024 -- Lamar Advertising Company (the “Company” or “Lamar”) (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, has reported Company’s operating results for the first quarter ended March 31, 2024. […]

Lamar Advertising Company
Sun, May 5 at 1:10 PM

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Lamar beats revenue estimates in Q1 2024 (Billboard Insider)

Billboard Insider’s take: A typical Lamar quarter. Steady revenue growth. Tight expense control. […]

billboardinsider.com
Sun, May 5 at 1:08 PM

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Field notes: For OOH advertising, AI has its moment (SmartBrief)

By Michael Domingo. The topic of AI’s impact on the OOH industry, from data gathering to creatives, to design and to delivery and engagement measurement, felt like it was being overhyped. […]

smartbrief.com
Sun, May 5 at 12:55 PM

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In-store screens and AI to play a bigger role in the future of retail media (Progressive Grocer)

Emily Crowe, Multimedia Editor for Progressive Grocer. The In-Store Opportunity. While retail media has primarily existed online up to this point, many industry experts believe it will increasingly move into brick-and-mortar stores. […]

progressivegrocer.com
Sun, May 5 at 12:36 PM

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7-Eleven Japan Rolling Computer Vision-Informed Retail Media Network Across 500 Stores (16:9)

The Japanese wing of convenience store giant 7-Eleven is rolling out what looks and sounds like a retail media network in 500 locations around ... […]

sixteen-nine.net
Fri, May 3 at 8:49 AM

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Opinion: The MRC OOH Standards Camel (LinkedIn)

Euan Mackay, Chief Strategy Officer at Route Research. “A camel is a horse designed by committee”. This may just be a badly focused piece of writing. […]

linkedin.com
Thu, May 2 at 11:21 PM

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South African OOH ad operator says its measurement tech can tell the number of people who actually saw an ad, rather than the number of people who could have seen it (Media Update)

According to Provantage, the Protrack Platform provides verified VAC (Visibility Adjusted Contact) metrics — an international standard in Out-of-Home media audience measurement. […]

mediaupdate.co.za
Thu, May 2 at 11:12 AM

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Save Mart adds Instacart’s smart carts with AI-powered screens to its retail media network pilot (Grocery Dive)

Catherine Douglas Moran, Reporter. Instacart announced Wednesday an expanded partnership with The Save Mart Companies that includes bringing Caper Carts to select Save Mart and Lucky stores. […]

grocerydive.com
Thu, May 2 at 10:35 AM

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Lamar CEO Sean Reilly: “we are undoubtedly taking share from TV”; and other quotes from the 2024 OOH Media Conference (Billboard Insider)

Lamar CEO Sean Reilly says TV’s troubles are an OOH win. Our local business is so strong that we are undoubtedly taking share from TV. Who watches the local TV news anymore? […]

billboardinsider.com
Thu, May 2 at 10:16 AM

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IGEL, LG Announce “Digital Signage Revolution” … But The Solution Doesn’t Appear To Apply To Digital Signage. Huh??? (16:9)

The headline: IGEL and LG Spearhead a Dynamic Digital Signage Revolution with New LG CreateBoard Display Solutions, Powered by IGEL OS This announcement got ... […]

sixteen-nine.net
Thu, May 2 at 9:16 AM

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Is Experience Management System A Better Descriptor For Digital Signage CMS? (16:9)

For as long as I have been knocking out Sixteen:Nine posts, people have been debating what to call this industry – as not that ... […]

sixteen-nine.net
Thu, May 2 at 8:31 AM

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T-Mobile Unveils Massive Owned Ad Inventory Expansion That Includes Its In-Store Screen Network (MediaPost)

The expansion includes T-Mobile owned-and-operated inventory across its in-store retail media network, as well as more than 20,000 screens via T-Mobile and Metro by T-Mobile retail locations nationwide. The expanded ad inventory supply also includes advertising served to 7 million users vis a vis the carrier's "T Life" app, as well as a partnership with CTV platform Plex. […]

mediapost.com
Wed, May 1 at 1:46 PM

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Registration is open for DPAA Canada Summit taking place June 12, 2024 in Toronto

The growing role of Digital Out-of-Home and Programmatic Innovation in today’s Omnichannel mix. Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials. […]

dpaasummit.com · Promoted content
Wed, May 1 at 1:44 PM

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Day 1 of the 2024 OOH Media Conference in 4 Quotes (Billboard Insider)

Anna Bager on why the just released MRC standards are a great thing for out of home:  In a recent Mediapost survey of advertisers and agencies, 87% said MRC accreditation was important to their measurement data. ANA + 4A’s are big supporters as well. This was a moment we seized, and a huge step forward for our industry. […]

billboardinsider.com
Wed, May 1 at 1:17 PM

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Winners of OAAA’s 82ND annual OBIE Awards

Space Invaders "World Defense" 45th Anniversary Immersive AR Created By Taito, Google, Unit9, and OUTFRONT XLabs Takes Home Top Award NEW YORK, May 1, 2024 -- The Out of Home Advertising Association of America (OAAA), the trade group representing the out of home (OOH) advertising industry, has revealed the winners of the 82nd annual OBIE Awards. […]

OAAA
Wed, May 1 at 1:02 PM

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